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Target Stores Welcome Another Celebrity Clothing Line - Babble (blog)

The tween superstar Selena Gomez might have a clothing line over at Kmart, but she now has a red bullseye associated with her name. Target recently launched a clothing line inspired by the incredibly popular Disney character that Selena plays on The Wizards of Waverly Place. Tell us your middle school-aged daughter won’t flip when she hears the news.

Because Selena Gomez is, like, totally awesome and all, but who doesn’t want to look like Alex Russo (Gomez’s alter ego)? Alex Russo is the newest installment of Target’s D-Signed fashion line, aimed at tween girls between 4 and 16 years old.

And you know what? The clothes are actually quite trendy, with a mix of boho-chicness, military designs, liberty prints and feminine ruffles. Take a look at the Alex Russo clothing line, now in Target stores:

What do you think? Do you prefer Selena Gomez with a Kmart tag or the Target logo?

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