LOS ANGELES (Hollywood Reporter) - The Parents Television Council said it was urging L'Oreal, Subway, Foot Locker not to sponsor MTV's controversial show "Skins".
And General Motors has placed the teen series on its "do not buy list", according to the PTC.
"GM told PTC that 'Skins' was on its 'do not buy' list on MTV, and that MTV admitted placing a Chevy commercial on 'Skins' in error. GM also stated that MTV had apologized for its error," the PTC said in a statement on Friday.
The TV watchdog group is now urging Schick Hydro, H&R Block, L'Oreal, Subway, Foot Locker, Orbit chewing gum and Extra chewing gum to stop advertising.
The companies "can rest assured that they will be hearing from PTC about their decision to sponsor the program," said PTC president Tim Winter.
"Every single advertiser who sponsored the premiere episode of Skins is not only endorsing, but glorifying teen drug and alcohol abuse, not to mention a plethora of baseless sexual content," he added.
The Hollywood Reporter reported on Thursday that fast food chain Taco Bell had pulled its ads from the show.
Meanwhile "Skins" star Sofia Black-D'elia, who plays a lesbian teen on the MTV series, defended the content.
"It's pushing the boundaries for teen drama because I think 'Skins' goes where other shows are afraid to," she said.
(Editing by Jill Serjeant)
(To read more about our entertainment news, visit our blog "Fan Fare" online at blogs.reuters.com/fanfare/)
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